Title case

With this type of case, all words are capitalized, except for minor words that aren't the first or last word of the title.

Elements using “Title Case”

• Page titles
• Table titles
• Graph titles
• Widget/Card titles
• Chart legends and axis descriptions
• Tabs
• Pills

Don’t	Do

Don’t	Do

Words to capitalize

• Major words: nouns, verbs, adjectives, adverbs, pronouns, and all words of 4 letters or more
• The first word of a title or a subtitle
• The first word after a colon or em dash in a heading
• The second part of hyphenated major words
• The second part of phrasal verbs: Sign Up
• Team names, including the word “team”

Words NOT to capitalize

• Articles (“the”, “an”, “a”)
• Prepositions
• Conjunctions (and, or, but)
• “To” in an infinitive
• “Report” and “tool” if they aren't part of the title

Don’t	Do
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Sentence case

With this type of case, most words in a titles or headings are in lowercase. You should capitalize only:

• The first word of the title, heading, or subtitle
• Proper nouns

Elements using “Sentence case”

• Modal window titles

Don’t	Do

• Notice titles

Don’t	Do

• Buttons

Don’t	Do

• Field labels
• Checkboxes

Don’t	Do

• Menus
• Dropdown items

Don’t	Do

• Tags

Don’t	Do

• Links

Don’t	Do
Contact Us	Contact us

• Bulleted and numbered lists

Don’t	Do

• Filter names (including filters in the report headers)
• Company business units (Marketing department, R&D unit)