Writing guidance for welcome flows, setup screens, and what's new announcements.

Voice

Voltage: medium-high

It's appropriate to speak more boldly using a higher voltage. The goal is to create a pleasant anticipation of something new and useful to the user. Keep the tone encouraging but task-focused. Use active verbs with forward momentum — track, launch, explore, connect, map. Avoid "is now available" or "has been added."

When writing an onboarding or what's new message, think about:

• Who are your target users? Are they beginners or advanced?
• What's their goal?
• Can they understand what you say? Can they remember everything you say?

Onboarding example

✗

Title: Get the most out of Semrush Body: We've put together a few steps to help you get started with the platform and make the most of its features. Button: [Get started]

✓

Title: Welcome to Semrush Body: Complete a few steps to set up your workspace and start turning data into decisions. Button: [Start setup]

What's new example

✗

Title: Google Analytics 4 integration is now available Body: You can now connect your GA4 account to Semrush to access your analytics and SEO data.

✓

Title: Your GA4 data in Semrush Body: Connect Google Analytics 4 to see traffic and ranking data side by side.