How to write for upgrade prompts, limits, and subscription changes.

Voice

Voltage: medium-high to medium

Usually, this type of message prevents users from doing what they do, and they're not happy about it. The goal is to help them see why they need an upgrade. You can apply a higher voltage, but use it cautiously and consider your context. Never say "upgrade to get access to more features" — explain the benefits instead.

Upsell, limits, downgrade

Upsell

✗

Upgrade to Pro to get access to 100+ integrations.

✓

Upgrade to Pro to analyze data from 100+ sources in one report.

Good example: Your first 7 days are on us. Then $X/mo.

Limits

✗

You've reached the limit. Upgrade to access more features.

✓

You've run out of [product]. Upgrade to Pro to unlock more keywords, data, and room to grow.

Downgrade

✗

Your subscription plan has been downgraded 30 out of your 55 projects will be deleted on June 14, 2026. To continue working with them, renew your subscription. Please be aware that after removal your projects cannot be restored. [Upgrade plan]

✓

Your subscription plan has been downgraded Data outside the new limits is unavailable and will be permanently deleted on June 14, 2026. Upgrade your subscription to keep your data. [Upgrade plan]