How to write for critical and non-critical warning states.

Voice

Voltage: low / medium-low

Always stick to the point, speak like an expert, but stay approachable. For critical warnings, always lead with what will happen and when, then give the user a clear path forward. Non-critical warnings don't need urgency. A nudge is enough — acknowledge what changed, and suggest what to do next without pushing.

Critical

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Data outside new limits will be deleted soon Your downgraded subscription plan allows you to store less data than you have. Data exceeding the new limits will soon be deleted. You can still save important data and avoid missing critical issues that affect your rankings by upgrading your subscription plan.

✓

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Non-critical

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Site Health score change Your Site Health score has decreased since your last audit. We recommend reviewing your latest audit report to identify any new issues.

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Your Site Health dipped A few new issues appeared since your last site audit. Review your latest report.