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Get started

Basic docs divider Last updated: April 30, 2024

Get API key

Your API key lets you send requests through the Semrush API.

To get your key:

  1. Click the icon at the top right of the Semrush interface to access your account.
  2. Select Subscription info and go to the API Units tab.
  3. Copy your API key.
copy-api-key.png

Check your balance

Whenever you run an API request, you will be charged a certain amount of API units per request, response line, or keywords, depending on the target report*.

Make sure that you have a sufficient number of API units: within the Subscription info tab or via API request (Check API unit balance).

*Billing Traffic analytics API works differently, read more here.

Break down your API calls in a text editor

Each report type provides an example of a request. This is a great starting point for your own requests.

request

1) Begin with the base URL. It depends on the product.

endpoint

2) Enter the ?key followed by your API key.

3) Enter the report type.

report-type

4) Enter request parameters.

5) Enter the domain name.

6) Enter the database.

Use display_limit to save on API units

Certain types of reports within Semrush API support the display_limit parameter. Use it to limit the number of lines returned in a response to save on API units.

Example:

Adding &display_limit=10 will limit your request to the top 10 results.

Encode special characters

When making API requests, parameter values containing special characters must be converted to URL-encoded strings. To simplify the process, you can use a URL encoder.

The characters typically used in Semrush API calls are:

Character Encoded
# %23
& %26
* %2A
+ %2B
- %2D
: %3A
| %7C
% %25
/ %2F
Show all

Handle the errors

If you receive an error code saying there was a problem with your API request, refer to the Error page to view the description that will help you fix the problem.

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