Use cases

Jump to AboutAbout

The Semrush API provides powerful tools for data-driven decisions across diverse business needs.

In this article, you’ll explore use cases connected with relevant API methods and integrations that turn data into increased engagement and higher ROI. For complete request examples, refer to the API reference pages.

Jump to Optimize SEO/PPC ROIOptimize SEO/PPC ROI

To optimize ROI for SEO and PPC campaigns, you can use Semrush API:

  • Enhance your online presence by refining your SEO and PPC strategy.
  • Boost organic search performance by targeting high-value keywords and addressing user intent.
  • Optimize PPC budgets by dynamically adjusting ad copy based on keyword performance.

Jump to Relevant API methodsRelevant API methods

To discover more relevant API methods, check out Domain reports, Keyword reports, Overview reports, and other analytic methods.

Jump to Improve competitive positionImprove competitive position

You can use Semrush API to enhance market positioning by analyzing competitor insights:

  • Empower sales teams by integrating competitor profiles into your CRM, such as Salesforce.
  • Track and visualize competitor trends with API data in Tableau, Microsoft Power BI, or other analytics tools.

Jump to Relevant API methodsRelevant API methods

  • Competitors in Organic Search: Get insights on competitors in organic search results.
  • Competitors in Paid Search: Get insights on competitors in paid search results.
  • PLA competitors: Get a list of domains the requested domain competes against in Google’s paid search results with product listing ads (PLA).
  • Domain vs. Domain: Compare domains by common keywords, unique keywords, all keywords, or search terms unique to the first domain.

Jump to Boost growth with Traffic & Market insightsBoost growth with Traffic & Market insights

To gain instant market insights, uncover trends, and drive growth, you can use Semrush Trends API, a powerful website traffic API that lets you check and analyze website traffic at scale.

Jump to Empower your market strategyEmpower your market strategy

You can transform your analytics by integrating Semrush Trends API data into your systems to create custom dashboards and automate reporting.

  • Gain a competitive edge by tracking daily traffic patterns, including traffic from AI assistants and AI search, conversion rates, and evolving audience demographics through our traffic monitoring API.
  • Identify long-term trends with a time-lapsed view of quarterly performance shifts and year-over-year growth.
  • Improve lead qualification by analyzing how target companies’ audiences engage with their websites using site traffic data.

Jump to Gain profitable investments with market insightsGain profitable investments with market insights

  • Effortlessly identify high-potential acquisition opportunities by gaining insights from traffic trends to pinpoint valuable targets.
  • Minimize risks with a complete market overview by combining traffic and financial insights for a more accurate, data-driven investment assessment.

Discover how Semrush Trends API helped Synaptic empower investors to evaluate potential investments with traffic data from over 300,000 businesses.

  • Validate prospective investments and support strategic decisions with reliable, actionable insights such as website performance, conversion rates, and monthly active users.

Explore how Semrush Trends API data enabled Flippa to unlock $16,662 in revenue from purchased reports.

Jump to Identify high-value leads and growth opportunitiesIdentify high-value leads and growth opportunities

You can enrich Salesforce or another CRM you use with data from Semrush Trends API to:

  • Improve lead qualification by analyzing prospect traffic and engagement.
  • Grow existing accounts by tracking client performance to optimize the timing of expansion opportunities.

Discover more Traffic & Market use cases and success stories.

Jump to Relevant API methodsRelevant API methods

  • Traffic Summary: Get insights on traffic metrics for domains of your choice.
  • Daily Traffic: Monitor daily fluctuations, identify trends, and quickly respond to changes in user behavior.
  • Traffic Sources: Understand where your competitor’s audience comes from and where that audience goes next.
  • Geo Distribution: Gain insights into the geographic diversity and distribution of your market audience.
  • Age and Sex Distribution: Understand the market’s demographics and enhance your segmentation and targeting.

To discover more relevant API methods, refer to Trends API reference.

Jump to Enhance local presenceEnhance local presence

Gain actionable insights into local search rankings from Map Rank Tracker API to fine-tune your local SEO and maximize ROI. You can access performance metrics, automate monitoring, and alert your team about changes for strategic adjustments.

Jump to Relevant API methodsRelevant API methods

  • GetHeatmap: Visualize ranking distributions to see where your local presence excels or needs improvement.
  • GetMetrics: Retrieve detailed performance metrics—such as average positions and share of voice—for specific campaigns and keywords, enabling data-driven optimizations.
  • GetTopCompetitors: Identify and analyze your top competitors in local map results to understand competitive dynamics and benchmark your performance.

To discover more relevant API methods, refer to Map Rank Tracker API reference.

Enhance customer trust and brand reputation by keeping your business details up-to-date and consistent across multiple platforms using Listing Management API. For instance, you can automatically sync your location details with store locator tools.

Jump to Relevant API methodsRelevant API methods

To discover more relevant API methods, refer to Listing Management API reference.

Last updated: January 29, 2026

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