Use cases

The Semrush API provides powerful tools for data-driven decisions across diverse business needs.

In this article, you'll explore use cases connected with relevant API methods and integrations that turn data into increased engagement and higher ROI.

To optimize ROI for SEO and PPC campaigns, you can use Semrush API:

• Enhance your online presence by refining your SEO and PPC strategy.
• Boost organic search performance by targeting high-value keywords and addressing user intent.
• Optimize PPC budgets by dynamically adjusting ad copy based on keyword performance.

Relevant API methods

• Domain Overview: Analyze your website's top keywords, including organic positions, recent position changes, keyword intent, and advertising keywords.
• Domain Organic Search Keywords: Get keywords that bring users to a domain via Google's top 100 organic search results.
• Domain Paid Search Keywords: Get keywords that bring users to a domain via Google's paid search results.
• Keyword Overview: Pull search volume and CPC data.
• Related keywords: Get related keywords, synonyms, and variations.

To discover more relevant API methods, check out Domain reports, Keyword reports, Overview reports, and other analytic methods.

You can use Semrush API to enhance market positioning by analyzing competitor insights:

• Empower sales teams by integrating competitor profiles into your CRM, such as Salesforce.
• Track and visualize competitor trends with API data in Tableau, Microsoft Power BI, or other analytics tools.

Relevant API methods

• Competitors in Organic Search: Get insights on competitors in organic search results.
• Competitors in Paid Search: Get insights on competitors in paid search results.
• PLA competitors: Get a list of domains the requested domain competes against in Google's paid search results with product listing ads (PLA).
• Domain vs. Domain: Compare domains by common keywords, unique keywords, all keywords, or search terms unique to the first domain.

To gain instant market insights, uncover trends, and drive growth, you can use Semrush .Trends API.

Empower your market strategy

You can transform your analytics by integrating Semrush .Trends API data into your systems to create custom dashboards and automate reporting.

• Gain a competitive edge by tracking daily traffic patterns, conversion rates, and evolving audience demographics.
• Identify long-term trends with a time-lapsed view of quarterly performance shifts and year-over-year growth.
• Improve lead qualification by analyzing how target companies' audiences engage with their websites.

Gain profitable investments with market insights

• Effortlessly identify high-potential acquisition opportunities by gaining insights from traffic trends to pinpoint valuable targets.
• Minimize risks with a complete market overview by combining traffic and financial insights for a more accurate, data-driven investment assessment.

Discover how Semrush .Trends API helped Synaptic empower investors to evaluate potential investments with traffic data from over 300,000 businesses.

• Validate prospective investments and support strategic decisions with reliable, actionable insights such as website performance, conversion rates, and monthly active users.

Explore how Semrush .Trends API data enabled Flippa to unlock $16,662 in revenue from purchased reports.

Identify high-value leads and growth opportunities

You can enrich Salesforce or another CRM you use with data from Semrush .Trends API to:

• Improve lead qualification by analyzing prospect traffic and engagement.
• Grow existing accounts by tracking client performance to optimize the timing of expansion opportunities.

Discover more Semrush .Trends use cases and success stories.

Relevant API methods

• Traffic Summary: Get insights on traffic metrics for domains of your choice.
• Daily Traffic: Monitor daily fluctuations, identify trends, and quickly respond to changes in user behavior.
• Traffic Sources: Understand where your competitor's audience comes from and where that audience goes next.
• Geo Distribution: Gain insights into the geographic diversity and distribution of your market audience.
• Age and Sex Distribution: Understand the market's demographics and enhance your segmentation and targeting.

To discover more relevant API methods, refer to .Trends API reference.

Gain actionable insights into local search rankings from Map Rank Tracker API to fine-tune your local SEO and maximize ROI. You can access performance metrics, automate monitoring, and alert your team about changes for strategic adjustments.

Relevant API methods

• GetHeatmap: Visualize ranking distributions to see where your local presence excels or needs improvement.
• GetMetrics: Retrieve detailed performance metrics—such as average positions and share of voice—for specific campaigns and keywords, enabling data-driven optimizations.
• GetTopCompetitors: Identify and analyze your top competitors in local map results to understand competitive dynamics and benchmark your performance.

To discover more relevant API methods, refer to Map Rank Tracker API reference.

Enhance customer trust and brand reputation by keeping your business details up-to-date and consistent across multiple platforms using Listing Management API. For instance, you can automatically sync your location details with store locator tools.

Relevant API methods

• UpdateLocation: Update your local business information.
• UpdateLocations: Update your local business information for up to 50 locations.

To discover more relevant API methods, refer to Listing Management API reference.